Email Marketing Automation refers to setting up automated personalised email communication that is sent to customers automatically.
We use the latest in Marketing Automation tools to set up campaigns that will respond automatically to customers, send them follow up emails, or send email campaigns that are personalised based on the pages they visited or the products they viewed.
This process of keeping in touch and automated follow up is referred to as “lead nurturing” and our support for this nurturing process can be as simple as sending scheduled, automated emails to people after they enquire to keep them on the radar and avoid them becoming dormant. It can also be as sophisticated as tracking the user’s behaviour on a website, or their interaction with email communication, video content, or other campaign materials that are designed to align. We can also use these tools to create awareness when strongly interested prospects are interacting with the website or marketing emails.
Contact us today to learn more about how you can benefit from Marketing Automation.