Search Engine Marketing (SEM) is a process of leveraging paid advertising to obtain visitor traffic to a website. It’s a favoured option for those who want to see immediate traffic and results from their marketing investment.
Google Ads is a powerful, “pay per click” advertising platform, guaranteed to deliver immediate visits to your website. A great complement to organic SEO, a Google Ads campaign can start attracting leads from day one.
To position a business advertisement in the paid listings, we set up an advertising campaign with Google Ads using their online tools. We add the “keyword” search phrases that users might type into Google to trigger the display of the ad.
It is free for an ad to be displayed in Google, however each time a Google searcher clicks on an advertisement, that then directs them through to the advertised website, Google charges a fee for this, hence the name “Pay Per Click”. The cost of each click depends on how many other people are also advertising, as each advertiser “bids” to have their listing appear higher in an auction style system.
Contact us today to talk about how Google Ads can work for your business.